Hey what are the things that you need to do to make things work? And what are the things that are going to hurt your e-commerce store? Today, I’m going to go over a few things that I’ve tried and tested and hacked, that you can use to start improving your conversions and recover thousands of dollars in lost revenue.
Mistake number one, not optimizing for mobile. According to Otterbox, during the first month of 2021, 79% of smartphone users purchase something online at least once. And beyond that, 80% of shoppers use a mobile phone inside a physical store to either look up product reviews, compare prices, or find alternative store locations.
Mistake number two, low-quality product photos. Only 0.52% of consumers want to see a single product photo. While 33.16% prefer to have opportunity to browse through multiple photos according to Shopify’s studies on consumer preferences.
Mistake number three, not using social proof to your advantage. The majority of people read online reviews and a whopping 93% of consumers say that reviews influence their purchasing decision. So make sure that you’re encouraging people to leave reviews as well, whether they’re good or bad.
Mistake number four, not staying in touch with customers and leads. You’re not staying in touch. You won’t make as much money. We all know that email marketing is the key for e-commerce success. You need to stay in touch with them. But SMS marketing seems to be lacking in most businesses. SMS comes with impressive 98% open rates and is one of the most responsive marketing channels in general.
Mistake number five, failing to improve your average order value. You may think that the secret to e-commerce success is acquiring new customers, and that’s perfectly fine. But focusing on increasing the purchase value that each customer makes on your website can drive amazing results. To understand the value of this, you need to look at the cost for your marketing efforts for each new customer.
Mistake number six, bad product descriptions. Your product description should explain to your audience why they need your product. You need to sell it. If you aren’t selling in your description, you’re making a mistake. You should also include information on how your product can benefit them. So it’s not just about describing features, but also making sure that users understand the transformational impact that your product will have on their lives.
Mistake number seven, poor on-site search experience. Have you ever tried to find a product on a website and you see a list of completely irrelevant results? Well, it’s pretty frustrating, isn’t it? On-site search should serve results according to the users’ on-site behavior in a way that gives them the most relevant results possible. Using auto complete also to help get the product that they want faster, so they don’t have to type everything in as well. And most good e-commerce platforms have this built-in.
Mistake number eight, complex checkout experience. Look, if you put a lot of obstacles in front of your shoppers in order for them to complete their purchases, your conversions are going to tank. I recommend that you also add PayPal as a checkout option. With Shopify, you know there’s a ShopPay that also helps boost conversions. But everything that we’ve tested with e-commerce, when people don’t use PayPal, their conversions aren’t as good.
So many e-commerce users use PayPal as a checkout option. And what we’ve seen is when you include it as a payment option, you usually get somewhere around a 18% increase in revenue. You should test it out for yourself, but it’s a massive win.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
#NeilPatel #DigitalMarketing #Ecommerce #GrowthMarketing
How to Make Money Online With Your Blog
How to Make Money Online With Your Blog
If you’re passionate about writing, there are several ways to make money online with your blog. You can sell products or services to your readers or use WooCommerce to build an online store. If you don’t mind designing a website, you can even offer your services as a freelancer. Just make sure to have a contact form on your website to attract potential clients. There are many opportunities out there, so it’s worth taking a look!
One of the best ways to sell digital products is through affiliate marketing. You can work from home and set up a portfolio of your work, reach out to potential clients, and apply for online job postings. Another way to sell physical products is through dropshipping. Unlike physical products, this doesn’t require a shop or a workshop. You can sell physical products to your audience without having to worry about stocking inventory. In addition, you can also offer discounts to members.
If you’re not sure what to do first, consider reading an online guide on the best ways to make money online. The Flying Paper has tips on how to start an online business, as well as business growth hacks. It’s also full of articles on home-based jobs, freelancing, and other ways to make money. And while it’s not the best way to earn money online, it is certainly an excellent place to start.
Another way to make money online is to create an eCommerce website. Unlike selling physical products, there is no set time to start an online store. However, you’ll need to dedicate time to administering your store and marketing your products. But this won’t be hard if you’re armed with a budget and a marketing platform. eCommerce marketplaces can help you start earning money more quickly and more conveniently. Once you’ve set up your eCommerce store, you’ll be on your way to a profitable future.
If you don’t want to spend too much time on marketing your product or service, blogging is a great option for making your first $100 online. Blogging can help you earn as much as $50,000 a year, but it takes time and persistence. You should choose a niche that is profitable, and build an email list. Then recommend affiliate products to your readers to monetize your blog. Depending on your audience and niche, you can earn thousands of dollars each month.
A growing trend in blogging involves selling eBooks and products to your readers. You can also create a membership site for exclusive content. Subscriptions can be monthly or yearly. Your blog can also help you gain credibility as an expert in your field and earn speaking gigs. Regardless of the method you choose, you’ll be glad you chose to make money online with your blog. It’s easier than you think! The possibilities are endless!
You can also earn from selling physical products. Your blog readers can become your raving fans if you create products they can buy. The print-on-demand model is a great choice for small blogging businesses since it doesn’t require high up-front costs, inventory, or storage fees. One example of a successful blog in this space is Her First $100K, which sells branded merchandise that is in line with the messaging it’s aimed at.
Another way to earn money from online micro jobs is to take surveys. Micro-job sites like Fiverr are extremely competitive, so you may want to start out lower, and gradually build your portfolio until you have a steady stream of clients. However, if you’re interested in making money online, you can also work as a virtual assistant. You can offer administrative assistance to companies, and some of the surveys are as simple as completing a survey.
A blog is a great way to advertise your offline business. Some bloggers promote their offline businesses. For example, if you’re an accountant, you might create a blog about your financial situation, and you’d be surprised how many people are interested in your services. It’s a great way to reach out to a wide audience and start making money online. There are many ways to make money with a blog. Just remember to make money wisely!