Digital leadership, what is it? In this tutorial, we look what is digital leadership, and how you should you use it
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7 Traits of a Successful Digital Sales Leader
Digital Marketing Media Brief
Defining digital leadership
What is Digital leadership? Digital leadership is the discipline of navigating an organization towards digital transformation in order to stay competitive and agile in a rapidly evolving digital and social media landscape.
Digital transformation needs to be a part of your organizational culture. If it’s something that you’re trying to tag on, or if it’s something that you’re putting a 20-year-old intern in charge of, then it won’t be properly embedded or understood within your company.
The role of a digital leader
As a digital leader, you will:
– Set the vision
– Influence executives and stakeholders
– Create sustainable digital programs
– Hire A-players
– Define processes for digital excellence
– Track impact
– Optimize and continually improve
Characteristics of an effective digital leader
An effective digital leader is someone who:
– Fosters partnerships
– Is accountable
00:00 What is digital leadership?
00:46 What is your role as a digital leader?
01:49 Characteristics of an effective digital leader
02:40 Burberry case study
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